Uber Lilith gives 99% of the Diablo 4 playerbase nightmares. But, apparently, even just the base form of the franchise's big baddie, is enough to keep people awake at night. Or, at least, that's what a handful of people from the Land Down Under are saying.
As reported by numerous sources online, Diablo 4's global billboard campaign in Australia was recently targeted by several complaints from "concerned" Australian parents who claimed that the devilish imagery was "offensive" and deeply inappropriate, particularly in the wake of the global pandemic-born lockdowns.
The other residents echoed this discontent. One stated that the billboard promoted "evil and satanic paraphernalia," while others complained about their children having nightmares due to the menacing Lilith staring down at them. Others argued that the billboard was inappropriate for public display, especially near a busy freeway, as the disturbing content could easily frighten young and impressionable minds.
When you're in the business of promoting a game that takes players into the deepest recesses of Hell, controversies are par for the course. Blizzard Entertainment's Diablo 4 has been charming players worldwide with its immersive gameplay and compelling storyline. In the lead-up to its release, Blizzard poured plenty of gasoline into the marketing fire, transforming a cathedral in France into a Diablo 4 shrine, starting a Hardcore Mode race, hiring Megan Fox to sensually read character deaths aloud, and even benefiting with a timely ad right in the middle of Times Square in New York.