Amazonis heavily invested in the Lord of the Rings after spending a fortune to acquire the rights to the source material from the Tolkien estate. It is no surprise that the company is expanding into video games after announcing a new MMO set in Middle-earth.

Amazon announced that it is collaborating with the Embracer Group to develop a new open-world MMO set in the Lord of the Rings universe. The Embracer Groupowns the video game rights to The Lord of the Rings and The Hobbit.

According to the announcement, the upcoming game will be "an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy." The Lord of the Rings MMO project is reportedly early in its development and is being led by Amazon Games Orange County. The studio worked on the open-world MMO New World which according to Amazon founder Jeff Bezos is the company's first success "after many failures and setbacks in gaming."

Bringing players a fresh take on The Lord of the Rings has long been an aspiration for our team, and we're honored and grateful that Middle-earth Enterprises is entrusting us with this iconic world," Amazon Games VP Christoph Hartmann said of the upcoming title. We're also pleased to be expanding our relationship with Embracer Group following our Tomb Raider deal last year, as they've proven to be excellent collaborators.