They say that the best way to a gamer’s heart is through their stomach, which is probably why Activision Blizzard and Burger King have partnered for a promotional campaign.
No, we’re not kidding.
The publisher has tapped Burger King for a direct line to gamer’s stomachs, with a Call of Duty-themed Whopper Meal as part of its latest marketing effort to spread the word of its incoming shooter.
Activision’s latest first-person shooter will be available to play on Friday, October 28, with Warzone 2.0 following suit on November 16. With only days to go before the said dates, the latest ad shows a team of soldiers infiltrating a Burger King restaurant to get the meal.
This tie-up will include codes that players can redeem in-game for additional experience and a burger-themed skin. In addition, part of the event will include inviting select fans to demonstrate their combat prowess during a special mission set in a Burger King restaurant or tracking down hidden QR codes in a dimly-lit MW2-themed restaurant.
Themed restaurants will be scattered across the Middle East, South America, and Europe. For Australia, Activision Blizzard has partnered with Hungry Jacks for the promotional meal.
Surprisingly enough, America isn’t included in the 40 countries part of the campaign.
Speaking of Call of Duty, Infinity Ward has revealed the list of modes that will be available for Modern Warfare 2 at launch.
