The Xbox Series S and X consoles are back in the limelight, and this time, it has nothing to do with the absurd console wars. This time, it's about a game, a studio, and some strategic decisions that seem to be paying off - Starfield isn't just helping Bethesda rocket upwards.
Bethesda's latest RPG, Starfield, took to the skies this month, and while the game itself is a marvel, what's even more intriguing is the impact it's had on Xbox Series X/S sales in the UK. According to data from GfK as reported by GamesIndustry.biz, the week ending September 2 saw an incredible 76% jump in Xbox Series X/S sales.
While a lot of credit goes to Starfield, the recent release of the Xbox Series S 1TB edition also played a part in this sales surge. This new version, priced slightly higher than the standard Series S model, accounted for 24% of all Xbox sales during its launch week. This certainly proves that gamers are willing to shell out a bit more for that extra storage when developers deliver on their promises.
Microsoft's acquisition of Bethesda seems to have been a masterstroke. Not only has it given Xbox a flagship title in Starfield, but it's also set the stage for future exclusives that can rival Sony's revered PlayStation exclusives.