Regardless of whatever valid reason Sony might have come up to excuse its recent price increase of the PlayStation 5 in Japan, it can't have expected this decision to benefit its main competition.
The price hike, set to take effect on September 6, will see the PS5 disc edition jump from 66,980 Yen to 79,980 Yen, while the digital version will increase from 59,980 Yen to 72,980 Yen, forcing Japanese gamers to turn to the Xbox Series X.
Following the recent panic buying wave as consumers rushed to purchase the PS5 at the current price, the Xbox Series X has emerged as an unexpectedly popular choice.
In a traditionally PlayStation and Nintendo-dominated landscape, it feels strange to see Xbox top Japanese sales charts, but that's exactly what's happening, according to Automaton Media.
The Xbox Series X, priced at 66,790 Yen, has become a significantly more affordable option. This price difference, equivalent to approximately $100 USD, attracts budget-conscious gamers. Many also show interest in the Xbox Series S, priced even lower at 49,900 Yen, as a more affordable entry point into current-gen titles.
