When it comes to businesses, there's no one better at shifting the narrative than the WWE. In a single segment, an immaculate and beloved babyface can go from a superstar who can do no wrong to being a heel and the most hated man on the planet. This is all for kayfabe - the industry's way of making staged performances feel genuine or authentic. But sometimes, a promotion like the WWE can stage situations as a way to bury the headlines.
In this particular case, The Rock's sudden inclusion in WrestleMania 40 this early on feels a lot like the WWE trying to shift the narrative away from Vince McMahon, who resigned from his position within TKO, the merged entity formed following the UFC and WWE merger last year, following sexual allegations.
To be honest, it's working, with #WeWantCody and The Rock trending all over the internet over the past weekend. The recent face-off between The Rock and Roman Reigns is also the most disliked WWE video on YouTube with roughly half a million dislikes already, as of the moment of writing.
It doesn't take an insider to tell that something is brewing at WWE. An avid fan can tell it's trying to minimize the unavoidable backlash of having two of its most recognizable faces embroiled in controversy: Vince McMahon and Brock Lesnar.
