Warner Bros. Discovery and Paramount Global have engaged in preliminary talks about a potential merger, a move that could reshape the media and streaming landscapes.
According to the first news report by Axios, the CEOs of both companies, David Zaslav and Bob Bakish, reportedly discussed the prospect in a lunch meeting held in New York. While representatives for Paramount Global and Warner Bros. Discovery did not confirm nor deny this, sources suggest that the discussions are at an early stage.
Warner Bros. Discovery is the result of Discovery Inc.'s acquisition of WarnerMedia from AT&T in April 2022. Meanwhile, Paramount Global was formed through the merger of CBS and Viacom in December 2019. If these media giants are considering combining their extensive assets spanning TV, film, sports, and streaming, industry experts predict a massive shift in the status quo.
With the aim of achieving greater scale and operational efficiencies, the potential merger could position the entities to compete more effectively with streaming giants like Netflix, Disney+, and Hulu.
