The introduction of microtransactions changed the way video game developers, publishers, and government regulatory bodies looked at the gaming industry, forever. And, yes, we're including DLCs. But, while the entire industry seems to have treated the $70 price point as fait accompli, the pricing remains a fascinating topic. After all, if we were to ask you, what does the ideal price tag of a video game look like to you? For example, what if a game had everything on the day it launched - think The Witcher 3: Wild Hunt for the PS5 and Xbox Series S/X except it came out on May 18, 2015 - what would you consider a fair price for such a game?
The loud minority of gamers protested against the $10 price hike of the de-facto price tag of video games a couple of years back. At the time, $60 was seen as the immovable starting price point after Sony, Microsoft, and, well, Activision, established it during the Xbox 360 / PS3 era. The rest of the industry, including Nintendo, had no choice but to follow suit when the biggest players appeared to have agreed on a new price point.
Interestingly enough, video games were actually cheaper than $60 for a brief period in the late 90s and early 2000s and this was largely due to the original PlayStation. Sony effectively forced devs to sell some games for $29.99 at launch while others were sold for $39.99 and AAA titles went for $49.99. This was largely seen as a huge game-changer after Nintendo sold its most expensive titles for as high as $74.99.
