TKO Group Holdings, Inc., the multi-billion-dollar conglomerate formed by Endeavor merging WWE and UFC together, has just announced the addition of Dwayne Johnson, popularly known as The Rock, to its board of directors. This appointment is a significant move for TKO, highlighting its commitment to blending sports, entertainment, media, and business in innovative ways.

Dwayne Johnson's journey from a superstar wrestler to a global media personality is well-documented. Rising to fame in WWE (formerly WWF) during the 1990s and early 2000s, he captured audiences with his charisma and athleticism, en route to securing multiple world championships. His transition to Hollywood brought him further acclaim, featuring in blockbusters such as the Fast & Furious franchise, San Andreas, and Moana. Beyond acting, Johnson has diversified his portfolio, including ventures like the United Football League, Teremana Tequila, Project Rock, Zoa Energy, and Seven Bucks Productions.

Furthermore, [" rel="noopener" target="_blank">the announcement](http://<a href=) of Johnson's board membership was accompanied by his acquisition of the trademark of his well-known moniker, The Rock, from WWE, alongside a services and merchandising agreement with the company. This agreement will see Johnson continue to receive royalties from WWE and allow him to use the trademarked name for various purposes.