For all you Swifties out there, here’s some exciting news! Taylor Swift: The Eras Tour film will make its big-screen debut a day ahead of schedule. Originally slated for tomorrow, the film’s premiere has been moved up to tonight, all thanks to Taylor Swift’s desire to align the release with her special lucky number day.
The 33-year-old artist took to Instagram to share the news, expressing her gratitude to her fans, saying, “Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and in Canada!! As in… TOMORROW”.
Swift also mentioned the addition of extra showtimes throughout the weekend and highlighted the film’s global reach, with screenings set to commence in 90 countries. The concert film, which captures the magic of Swift’s three-hour stadium tour performance that has been breaking records all over, was projected to rake in $100 million to $125 million in its domestic box office debut.
With an additional $30 million to $50 million gross expected internationally, the film’s global debut could soar to an incredible $175 million or even more. Before its official release, The Eras Tour had already surpassed $100 million in advance ticket sales worldwide, setting it on a trajectory to become the highest-grossing concert film in history.
Swift’s decision to release the film in theaters could not come at a better time for cinema operators, especially after a slew of major Hollywood titles, including Dune: Part Two, faced delays due to the actors’ strike. Swift’s encouragement for fans to treat the film’s screening as an extension of her record-breaking, sold-out stadium tour has only added to the excitement.
For parents contemplating a family outing to the theaters, Taylor Swift: The Eras Tour has been rated PG-13. This ensures a relatively family-friendly experience, though it does mean that some of Swift’s more explicit tracks might not make the cut.
With the film’s early premiere and its PG-13 rating, it’s poised to not only meet but potentially surpass its projected earnings, leaving behind concert films like Hannah Montana and Miley Cyrus: Best of Both Worlds Concert and Justin Bieber: Never Say Never in the dust.
