The debate between digital and physical game formats continues to be a topic of discussion among developers, publishers, and players alike. Amidst rumors and speculations about the future of physical games, particularly with the advent of digital platforms and cloud gaming, Take-Two CEO Strauss Zelnick has recently shed light on his stance regarding the relevance and importance of physical games in today's market.

Zelnick, in a conversation with IGN ahead of Take-Two's Q3 earnings release, addressed the publication's various questions about the gaming industry's future, including the viability and necessity of physical games.

The CEO reaffirmed his belief in the enduring value of physical games, emphasizing that Take-Two aims to meet consumers wherever they are, whether in digital or physical realms. His pragmatic approach to game distribution is clear: "We'll be where the consumer is," Zelnick stated.

NBA 2K24 was one of Take-Two's best-selling games in 2023.

Despite Take-Two reporting that 95% of its net bookings last quarter were digital, Zelnick highlighted the ongoing relevance of physical games in the marketplace. He compared the situation to the recorded music industry, which still sees a market for vinyl records and CDs despite the dominance of streaming services.