This week, Nintendo decreased the price of the standard version Switch in Europe on its official website for the first time ever. With the change, the console is now priced at €299.99. In the UK, the handheld currently costs £259.99. It is worth noting that Nintendo does not set the Switch price at retailers, so these pricing changes may not yet be reflected elsewhere. Amazon though, for example, is already reflecting the new reduced price.
For comparison, the device previously cost €329.99, so there was a drop of 30 euros. For the United Kingdom, 20 pounds was cut - gamers previously needed to fork out £279.99 to get one Switch.
Although the console is a powerhouse in sales chart even four and a half years after its release, it's been rumored that the price cut was most likely in preparation for the launch of the Switch OLED model on October 8. A Nintendo spokesperson also explained to VGC that there won't be a cut in the American market.
We decided that now was the appropriate time to change the European trade price of Nintendo Switch," Nintendo explained. Although this seems like an oversight towards US consumers, the reduction in the European price means that now the Switch is priced at approximately the American rate.