The narrative development and consultation studio, Sweet Baby Inc, has found itself at the center of a heated controversy involving freedom of speech and apparent attempts to shut down its critics on Steam- a claim made specifically by the very vocal slice of the internet that actively opposes their work. As always, things aren't what they first seem.
Sweet Baby Inc positions itself as a narrative development and consultation studio dedicated to fostering diversity in the gaming industry. The company's website proudly states that their team collaborates with game developers to infuse diversity into characters, storylines, and writing.
Naturally this draws ire from those people who think merely existing as anything other than a cis-het caucasian male is automatically "political", which is also automatically bad. You know, the kind unironically using the word woke pejoratively.
Notably, the studio has contributed to recent major titles such as Alan Wake 2, Spider-Man 2, and God of War: Ragnarök. However, the company's involvement in critically and commercially underperforming games such as Suicide Squad: Kill the Justice League has also raised eyebrows and fueled the ongoing debate.