Current Sony chairman, Hiroki Totoki, has made it clear to investors and shareholders that a significant price cut for the PlayStation 5 is unlikely as the console enters the latter half of its lifecycle. This dampens hopes of a marked reduction outside of seasonal sales similar to previous console generations.
The PS5, which debuted in late 2020, has been a focal point for Sony's gaming division, but despite its success, the company faces challenges that complicate the prospect of lowering its price.
During a recent briefing, Totoki outlined Sony's stance on the matter, emphasizing how it's become more difficult to reduce the PS5's production costs, unlike before. The process of shrinking the console's die size, a strategy previously employed to cut costs, proves more challenging and costly with the PS5 compared to its predecessor, the PS4. This limitation, compounded by the rising price of components, leaves Sony with minimal options for cost reduction, mainly focusing on storage as a potential area for savings.
