In a testament to the rapid advancement of technology, Sony continues to push boundaries beyond their traditional domains like consoles and entertainment. They recently revealed the latest iteration of their concept car, Afeela, at CES 2024, reflecting their intentions of breaking through into the automobile industry, but with a twist.

In a collaborative effort, Sony and Honda joined forces to create the joint venture, Sony Honda Mobility, with Izumi Kawanishi at its helm as the president. The stage saw Kawanishi reveal the latest concept car (that looked like an off-brand Tesla cybertruck), Afeela, in a distinctive manner - maneuvering the vehicle using Sony's flagship video game controller, the DualSense.

Kawanishi aimed to showcase the technological advancements of the latest concept, emphasizing its capabilities. The vehicle incorporates the Computational Neural Network (CNN) to detect individuals in areas that might exceed human capabilities, such as blind spots and corners.

This system is directly linked to their innovative detection system, using the power of artificial intelligence. Kawanishi expressed his team's belief that this new technology is set to "revolutionize how people move." Kawanishi also mentioned that Sony is collaborating with Polyphony Digital, the in-house developers of Gran Turismo games, to bridge the gap between virtual and real-world experiences, creating a more interconnected feel.