The PlayStation Stars loyalty program was created by Sony to reward gamers for their support of Sony products. The customer rewards initiative was launched by Sony first in Asia two weeks ago and then in the US last week.

Today, gamers from Europe, Australia, and New Zealand can enjoy the loyalty program as well. The program allows players to complete challenges that Sony calls campaigns in order to earn points. Campaigns may require users to earn certain trophies or be among the first players to get a platinum trophy for an AAA title in a specific region.

The first campaign is called "Hit Play/1994" where players need to launch the correct game that matches the song-based clues to earn collectibles. The campaigns will run for a certain period before being updated.

Another way to earn points is by purchasing games through the PlayStation store. PlayStation Plus members will earn additional points when purchasing games and add-ons.

These points can be exchanged for PSN wallet funds, digital collectibles, and selected PS store products. Digital collectibles are 3D models of items that include figurines of game characters and Sony devices. These digital collectibles can be viewed in a display case in the PlayStation App.