The Embracer Group has been one of the most active gaming companies in terms of acquisitions in the past couple of years, gobbling up other firms left and right. However, it seems that not all its deals have made it through.
It was reported earlier this year that the Swedish video game giant suffered a major setback. A deal with an unidentified partner worth $2 billion fell apart. Many speculated that the unnamed partner in the deal was Sony or Microsoft - but now we know otherwise.
However, a new report by Axios reveals that the partner in the collapsed deal was Savvy Group Games. According to the article, the information about the identity of the mysterious partner came from four sources familiar with the deal who were not authorized to speak about it publicly. It is unclear why Savvy backed out of the massive deal.
The deal would have seen Savvy invest in developing and publishing games from Embracer Group. The Saudi-backed company reportedly plans on establishing itself as a major gaming label. These moves have drawn controversy in the gaming sphere, as many draw attention to the moral issues of supporting the business plans of an authoritarian nation that routinely violates human rights.
