After 35 years and becoming one of the first viral videos, Rick Astley recreates his Never Gonna Give You Up music video in a Rickrolling promotion partnered with the CSAA Insurance Group.
Debuting in 1987, Rick Astley's Never Gonna Give You Up was an undeniable success. Aside from topping sales charts, the pop song and video was a fixture on MTV. But it truly became famous (or infamous) during the early years of the internet through what has become known as Rickrolling.
Now, the new CSAA Insurance Group is banking on nostalgia and Astley's internet footprint to help celebrate the company's 100-year legacy.
You know the rules
Rickroll (or Rickrolling) became one of the earliest forms of viral marketing. During the early days of the internet becoming mainstream, people could receive an email attachment or link that would direct to the Never Gonna Give You Up music video, either in full or in part. This can be at times amusing to annoying, but it has become an indelible part of the modern pop culture.