Have you ever heard about the dating advice that you shouldn't dote on the opposite sex all the time for them to like you? Well, that's what Phil Spencer is doing right now.
According to an interview with The Times, the long-time Xbox boss downplayed the importance of Microsoft's still-ongoing acquisition attempt of Activision Blizzard.
Apparently, Call of Duty isn't the reason why Microsoft wanted to buy the gaming publisher for nearly $70 billion, in the first place. Spencer explains that the main reason was for Microsoft to "catch up" with Google and Apple in the mobile market. Furthermore, Spencer says that Microsoft can survive if the deal doesn't happen.
In Spencer's words, the Activision Blizzard deal isn't "some linchpin to the long term - Xbox will exist if this deal doesn't go through."
Despite the brave face that Spencer is putting on, he did note that Activision Blizzard is an "important acquisition." Spencer adds that he wants the video game market to have more players, citing the smartphone market as an example.