Would having multiple digital storefronts available on the Xbox make it more attractive to consumers? We can't say for sure but it sure wouldn't hurt.
With PlayStation outselling the Xbox by a wide margin this generation, Microsoft has to find other ways make its platform more attractive.
As part of its latest attempt to cater to more people, it appears Microsoft is looking into welcoming additional storefronts on its bespoke consoles.
Microsoft put its money where its mouth is when it confirmed Sea of Thieves, Grounded, and Hi-Fi Rushare all coming to PlayStation 5 and Nintendo Switch. But, most wouldn't have expected Phil Spencer to open the Xbox up to Steam and Epic Games Store.
In an interview with Polygon, Microsoft Gaming's big boss had a radical idea, saying: [Consider] our history as the Windows company. Nobody would blink twice if I said, 'Hey, when you're using a PC, you get to decide the type of experience you have [by picking where to buy games]. There's real value in that. Of course, bringing other digital storefronts to Xbox is much easier said than done, but there's real potential here.