Phil Spencer has big plans for smaller games on Xbox Game Pass

The Microsoft Gaming CEO firmly believes that the Xbox Game Pass is the perfect place for smaller titles, indies, and retro games.


You've got to hand it to Phil Spencer, he's really all-in on the Game Pass.
You've got to hand it to Phil Spencer, he's really all-in on the Game Pass.

Phil Spencer, the CEO of Microsoft Gaming, just shared his vision for Xbox Game Pass, emphasizing the platform and its ability to support smaller and mid-sized game projects.

In an era where blockbuster titles often dominate the gaming landscape, Spencer’s approach represents a noted shift in focus, aiming to diversify the types of games available to subscribers. His strategy is not only a boon for indie and experimental game developers but also a nod to gamers who crave a variety of gaming experiences.

In a recent interview with Windows Central, Spencer discussed the financial model of Game Pass and its implications for the gaming industry. He clarified that, despite the criticism, the Game Pass is profitable and that Microsoft invests over a billion dollars annually to incorporate third-party games into the service. This substantial and consistent investment is indicative of Microsoft’s commitment to making Game Pass a comprehensive gaming platform, offering everything from big-budget AAA titles to lesser-known indie games.

Redfall might have been a dud but Microsoft has had plenty of successful AAA titles in recent years.
Redfall might have been a dud but Microsoft has had plenty of successful AAA titles in recent years.

Spencer then proceeded to highlight several smaller first-party titles that have hit the platform, including Pentiment, Hi-Fi Rush, and Grounded, as examples of successful projects under the Game Pass model. These games, which might not have been immediate picks for players, found success and audience engagement through the service. This achievement demonstrates the potential of Game Pass to support a range of creative endeavors that may not fit the traditional blockbuster mold.

Game Pass’s inclusive approach is particularly advantageous for studios looking to experiment with different genres and game styles. By providing a substantial audience and a financial safety net, Game Pass encourages creativity and risk-taking among developers, which is crucial for pushing the envelope forward. This environment fosters innovation and can lead to the development of unique gaming experiences that might not have been possible under the conventional funding model. However, there are valid concerns regarding the subscription model’s ability to justify its cost with the release of smaller games. The value of Game Pass diminishes if the service primarily offers lower-priced indie titles. It remains advantageous for Microsoft if it focuses on providing high-value, expensive games as part of the subscription, incentivizing long-term investments. Of course, the ideal solution is to offer both, with a healthy mix of big AAA titles like Starfield and small-budget hits like Hi-Fi Rush.

The addition of the likes of Diablo 4 to the Game Pass should only help make it more popular.
The addition of the likes of Diablo 4 to the Game Pass should only help make it more popular.

Despite these concerns, Spencer remains optimistic about the future of Game Pass and its role in promoting diverse gaming experiences. He believes that the service’s strength lies in its ability to balance big-ticket releases with smaller, experimental titles. This balance is crucial for the platform’s long-term success and appeal to a wide range of gamers.

Looking ahead, Spencer’s vision for Game Pass includes exploring the back catalogs of recently acquired studios like Bethesda and Activision Blizzard. He sees potential in reviving dormant franchises and developing new titles that align with the teams’ passions. This approach not only enriches the Game Pass library but also revitalizes classic games and franchises, potentially introducing them to new audiences.

RTS fans better support the Game Pass because it's arguably the only chance that a new StarCraft game is ever going to get greenlighted.
RTS fans better support the Game Pass because it’s arguably the only chance that a new StarCraft game is ever going to get greenlighted.

Phil Spencer’s commitment to supporting a diverse range of games – from blockbuster hits to niche indie projects – not only benefits gamers by providing a wide array of experiences but also nurtures the creativity and innovation of video game developers.

While balancing this diverse portfolio with the economic expectations of the subscription model is challenging, the vision and leadership of Spencer suggest a promising future for Game Pass as a hub for all types of gaming adventures.

Just don’t expect the Game Pass to come to PlayStation and Nintendo anytime soon.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio