The United States market is arguably at the heart of the global gaming industry with a good number of huge gaming companies based in the country. However, a recent study shows that the iconic Japanese console and video game maker Nintendo is the most popular gaming company in the US.
According to a new report by SportsLens, Nintendo is the most known and most liked video game company in the United States. The Japanese gaming corporation polled ahead of US-based companies Electronic Arts, Epic Games, and Activision Blizzard, which punctuates the console's chart-topping numbers last year.
The Statista Consumer Insights Gaming & eSports Special data reveals that Nintendo scored higher than its rivals in the US in terms of popularity and brand awareness.
The study shows that almost three-quarters of games in the country are aware of Nintendo as a brand while 47% of players also like the company. EA came in second with 52% of the surveyed gamers knowing the brand and around one-third of them liked the developer.
Epic Games polled higher than EA in terms of brand awareness at 53%. However, the company is liked by only 27% of the survey participants. Rockstar Games and Activision Blizzard round out the top five, scoring 22% and 20% respectively. The Statista data also highlighted that the best-known gaming companies are not always the most liked.
The Roblox Corporation, maker of the popular online game platform Roblox, is a very good example. The game developer based in California showed the biggest gap in terms of popularity and awareness.
According to the survey, 50% of gamers in the US are aware of the gaming company. However, only 18% actually like it. The company has received criticism for lack of content moderation on the platform, financial exploitation, and a good amount of gaming content accessible from the service that is not suited for children.
Nintendo is not only popular as a company, but its games are also some of the best-selling titles in the US market. Last year, Activision’s Call of Duty topped the gaming sales charts with FromSoftware’s Elden Ring following in second place. EA’s Madden NFL 23 was the third best-selling game of last year.
Nintendo produced three games that are included in the top ten best-selling titles of 2022. Pokémon Scarlet and Violet came in sixth place while Pokémon Legends: Arceus ranked eighth. Mario Kart 8 was tenth on the list.
Globally, Nintendo is one of the largest gaming companies. The Nintendo Switch is currently the third best-selling console of all time.