Netflix invests billions for more content from South Korea

South Korean film and music received global renown with the success of K-Pop and K-Drama. Music groups such as BTS and Blackpink have massive global fanbases. Blackpink recently headlined Coachella, one of the biggest music festivals in the world. The popular Korean girl group released a documentary Blackpink: Light Up the Sky on the streaming platform chronicling their meteoric rise as global pop icons.

Netflix also saw the massive success of Squid Game when the show debuted in 2021. The TV series accumulated 1.65 billion hours of streaming in its first 28 days. Squid Game is still one of the most-watched series of all time on the streaming platform and will be getting a second season in 2024 with a western adaptation reportedly in the works.

Pop culture critic Jung Duk-Hyun weighed in on Netflix's investment in South Korean content. According to Jung, the investment will be mutually beneficial for both parties.

"It's currently a win-win situation. Netflix is maintaining its position in the global market with the help of cost-effective Korean content," Jung said. "At the same time, Korean content has enjoyed elevated global status through Netflix's platform in recent years."

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