With the announcement that Microsoft has secured the green light from the UK regulator to finalize its acquisition of its latest target, Activision Blizzard, speculation, optimism, and concerns, abound. The $68.7 billion purchase spent close to two years under close scrutiny by regulatory bodies, gamers, and industry experts since its initial announcement back in January 2022. Now that the UK's Competition and Markets Authority has given its approval, thanks in part to some strategic concessions by Microsoft, the path is paved for the deal to officially close.
However, this marks the beginning of a new set of challenges and questions for Microsoft.
Firstly, there's the issue of the Activision Blizzard leadership. With Bobby Kotick at the helm of the gaming giant, a lot of concerns have been raised regarding his leadership style and the culture he promoted. It's essential for Microsoft to be careful of its next steps.
While Kotick has been a formidable figure in the gaming industry, serving as the guiding light for Activision Blizzard for years, Microsoft will undoubtedly feel the pressure to bring in fresh leadership that can reshape the public image of the newest company to join the fold and navigate it to align with Microsoft's broader, cloud-based vision. Sarah Bond is a potential candidate after proving her mettle with her impressive work within Xbox. Another name that springs to mind is Mark Ybarra, with his deep understanding of the gaming industry.
