Microsoft is still far from having its proposed acquisition of Activision Blizzard approved by regulators. In recent months, the UK Competition and Markets Authority has been the most upfront with its opposition to the deal. Now, Microsoft is trying to win support from the people of the UK in order to convince regulators that the merger will be beneficial for gamers.
The Verge correspondent Tom Warren reported that Microsoft ran full-page ads about its planned acquisition of Activision Blizzard. The ads appeared in both the Financial Times and Daily Mail this week.
The ad claims that the merger will bring Call of Duty to 150 million more players upon approval. Both Nintendo and Nvidia accepted Microsoft's offer for a ten-year licensing deal to bring the best-selling first-person shooter to their platforms. Nintendo has sold around 122 million units of the popular Switch handheld, while Nvidia's GeForce Now cloud gaming service has 25 million users.
The UK CMA released its provisional findings last month and found that Microsoft's acquisition of Activision Blizzard could reduce competition and "result in higher prices, fewer choices, or less innovation."
