Microsoft is making a resounding statement: it's fully committed to video games. The company's recent moves show just how serious it is about catering to gamers and their hodgepodge of needs, as exemplified by its latest acquisition.
In a recent interview with MSN, Microsoft CEO Satya Nadella was asked about the importance of its $69 billion acquisition of Activision Blizzard. The Microsoft exec explained that the company has always seen gaming as one of its core divisions going back to the early days - which is probably an exaggeration and not exactly accurate of the 1970's, but hey.
That said, things change and Microsoft has definitely been placing emphasis on gaming for a good while at least. Now that Activision Blizzard is in the fold, the tech giant wants to double down on its efforts as a video game producer and publisher.
"For us, there are a few things that go all the way back for us as a company. Gaming is one, right? When I think about Microsoft, I think of perhaps developer tools, proprietary software, and gaming. Those are three things that we've done from the very beginning."