Downplaying one's size has been a common strategy employed by parties involved in the real-life drama that is Microsoft's acquisition of Activision Blizzard. Microsoft portrays itself as the underdog against the console giant that is Sony. The latest version of this ploy involves Sony's hold on the global console market.

Microsoft held a press conference on Tuesday after presenting its argument at the European Commission hearing. According to the tech giant, Sony's PlayStation has a 70% share of the global console market with Xbox only having 30%.

"Think about the market in Europe. It is a market where Sony has an 80% share," Microsoft President Brad Smith said at the press conference. "Globally, it is about 70/30. In Japan, it is 96/4."

He adds, "These numbers have been remarkably steady for two decades. Even last year, when there were issues with Sony's supply chain, they came back strong."