Unlock virtual rewards in Call of Duty with your next Burger King meal

With the first meal purchase, players will earn a Burger Town-themed Calling Card, an Emblem, and one hour of double experience (2XP). The second purchase ramps up the excitement, offering a Burger Town King Skin – inspired by Burger King's iconic mascot, The King – and an additional hour of 2XP. Notably, while players can redeem multiple hours of the double experience with each meal purchased, only one of each in-game reward can be claimed per purchase.

William Gahagan, senior director of global partnerships at Activision, expressed plenty of enthusiasm for the renewed collaboration with Burger King, highlighting the dynamic activations in store for fans. Similarly, Andrea Beer, director of global brand communication at Burger King, emphasized the brand's commitment to engaging with gamers by offering more benefits and a compelling operator skin, alongside the scrumptious Bacon Feast Whopper meal.

The campaign's reach is extensive, spanning 20 countries including the Netherlands, Dominican Republic, Australia, and several Latin American nations, among others. The excitement isn't limited to the digital realm either; some physical Burger King outlets have undergone a makeover, showcasing the game's signature red color scheme and adorning their spaces with the game's cover art and themed decorations.

Yet, for those outside the participating countries, the chance to be part of the frenzy isn't entirely lost. While a friend in one of the eligible countries might be the easiest way to obtain these exclusive items, resourceful fans may turn to online marketplaces, albeit with caution to avoid potential scams or scalpers.

With a franchise as revered as Call of Duty, such marketing tie-ins heighten the overall anticipation and hype regarding a game's release, even if it's a "premium DLC" like Modern Warfare 3.

The coupling of fast food and gaming may be seen as an unconventional pair, but the strategic alliance between Burger King and Activision Blizzard has proven effective before and there's no reason why it wouldn't work now. This innovative approach not only drives sales but also fosters a deeper connection with consumers, tapping into their passions and creating a shared experience that resonates beyond the transactional nature of buying a meal or a video game.

As the gaming industry continues to expand its horizons, collaborations like these offer a glimpse into how brands can creatively engage with their audiences, offering more than just a product, but an immersive experience that enriches a fan's lifestyle.

Call of Duty: Modern Warfare 3 is the first game in the franchise to be released under the Microsoft Gaming umbrella. It is, however, still not going to be available on Game Pass as will every other Activision Blizzard game until Microsoft can sort things out.