In the high-stakes world of live streaming, the name of the game is acquiring top talent, and Kick is playing to win. Kick's CEO, Ed Craven, has recently expressed interest in signing one of the industry's most infamous personalities, Dr Disrespect. This potential collaboration, if it comes to fruition, may drastically reshape the dynamics of the streaming industry.
During an interview with esports host Jake Lucky, Eddie confessed his admiration for Dr Disrespect and hinted at ongoing talks with the controversial figure's team.
A longtime fan of the Doctor, Eddie shared, "I've personally been a massive fan of Dr Disrespect for a long time. Having the chance to work alongside these guys is so cool. Doc is someone that we would love to work with. We are talking with his team; we are talking with everyone."
The implication of such a partnership is massive, considering the tumultuous journey of Dr Disrespect. He was banned from Twitch in 2020 under unexplained circumstances, which led to Doc making a successful transition to YouTube. Now, his potential move to Kick promises another significant shift in the streaming ecosystem.
Kick's aggressive talent acquisition strategy has been pivotal in its rapid growth. The platform has attracted a handful of the world's biggest streamers like xQc and Amouranth, as well as Ninja. As a result, it recently celebrated a big milestone - reaching ten million user accounts. The signing of Dr Disrespect could further accelerate Kick's momentum in its ongoing competition with streaming giants like Twitch and YouTube.
