In an unexpected yet creative turn, Hyundai Motorsport has garnered attention by recreating the Grand Theft Auto 6 trailer, originally released by Rockstar Games back in December. This move by the racing and rallying car organization showcases their ingenuity in marketing and their connection with the gaming world, particularly the Grand Theft Auto series known for its driving escapades and memorable cars.
The original GTA 6 trailer, a long-awaited revelation from Rockstar, captivated audiences worldwide, amassing over 90 million views in just the first 24 hours and setting new records on YouTube.
Hyundai Motorsport's rendition, humorously titled "Grand Test Auto XXIV" as a nod to their 2024 racing season, mirrors this trailer with high fidelity. Their version, laden with scenes featuring Hyundai team members, racing moments, and a bunch of impressive landscapes, resonates well with the game's fans. Hyundai even meticulously recreated some of the trailer's most iconic shots, including Lucia's face reveal and the Leonida man watering his lawn.
Hyundai's video, complete with the soundtrack of Tom Petty's "Love Is a Long Road," cleverly intertwines scenes of rally racing with comedic reenactments of its dialogue and scenarios. The result is a thrilling and entertaining homage that has not only amused but also impressed fans and viewers for its attention to detail and creative approach. This project underscores the vast influence of the Grand Theft Auto series, reflecting how its cultural impact extends far beyond just the gaming community.
