Grand Theft Auto 6 just can't seem to stop making history. After setting a record on YouTube as the platform's most-watched gaming video within 24 hours of being uploaded, it has set a new standard for popularity and engagement. It might not have beaten a certain three-letter band's music video, it has enjoyed the distinction of having the most-liked video game trailer in history, eclipsing previous records held by other video games and even movies.
As of now, the GTA 6 trailer boasts over 10 million likes and nearly 150 million views, proving the immense anticipation and hype surrounding the upcoming game. It has now officially dethroned Dil Bechara, a Bollywood movie, which held the record for the most-liked movie trailer on YouTube, with 10,862,715 likes. The GTA 6 trailer, having surpassed this milestone, now stands at 10,868,747 likes, leaving major films like Avengers: Endgame and Spider-Man: No Way Home trailing with less than 10 million likes each.
The success of the GTA 6 trailer is attributed to several factors. The return to the iconic Vice City setting has invoked a wave of nostalgia among fans, while Rockstar Games' stellar reputation, bolstered by the success of GTA 5, has further fueled excitement. Additionally, the decade-long wait since the release of GTA 5 has only heightened the anticipation for the sequel.
This record-setting trend isn't just confined to YouTube; the trailer's release also saw a significant impact on social media, with Rockstar's announcement post becoming the most-liked gaming tweet ever. The trailer's success is a clear indication of the game's potential impact upon its release, which is scheduled for 2025, with PC users expected to wait even longer, possibly until 2026 or 2027.