Once upon a time, Netflix emerged as the victorious champion against Blockbuster in the epic battle for movie supremacy. But now, the streaming giant faces an unforeseen challenge - its own customers. Let's embark on a data-driven adventure to uncover the secrets behind Netflix's growing cancellation rates and the factors influencing this exodus.
Xfire dove deep into the data oceans of Google Trends and churn rates, to reveal how the winds of change are sweeping across Netflix's subscriber base.
Our method
To gather this data, we used Google Trends data for each state to identify the relative interest in the search term "cancel Netflix" over the past three months. This allowed us to estimate the interest level in canceling Netflix for each state, which we then adjusted based on each state's population to get an estimate of the number of such searches per 100K people.
By analyzing the search volume for "cancel Netflix" in each state, we were able to estimate the number of searches and adjust for population to get a more accurate estimate of the interest level in "canceling Netflix" in each state and therefore, which states are likely to be in fact cancelling Netflix at a greater rate than others. Findings