Activision Blizzard sure does know how to get people talking.
After formally unveiling Call of Duty: Modern Warfare 2 and revealing that it is headed to Steam, the controversial publisher came bearing bad news: the new Call of Duty title will cost $70 when it arrives on PC.
With the announcement, Modern Warfare 2 now joins Square Enix's Final Fantasy VII Remake (an Epic Games Store exclusive) as the only AAA PC games to sell for $70. The rest of the market still follows the decades-old $60 price point. To make matters worse, it's not just the PC version of Modern Warfare 2 that's selling for $70. Activision is pushing the $70 price for all platforms, mirroring what it did with last year's Vanguard.
Perhaps the backlash shouldn't come off as a surprise. Many argue that $70 is too much for Modern Warfare 2, even if it's technically going to use a new engine and set a standard for the franchise going forward.