For a long time, Twitch has reigned supreme as far as streaming platforms go. It's got both the money, clout, and grassroots origins to make it the superior choice compared to others. However, it appears that Twitch might just have found a worthy competition in Facebook Gaming, operated by a company that has much deeper pockets and a wider reach.
Facebook out-incentivizes Twitch in the streaming war
For a long time, Twitch has offered creators a 50% cut of the subscription revenue they earn. However, Facebook Gaming is outdoing Twitch by offering a 100% revenue cut for streamers. The only catch? The subscriptions have to be paid for using Facebook Pay, which is an additional small but inconvenient step that most subscribers probably won't mind doing for their favorite streamers.
Facebook Gaming shared the news in a November 3 blog post and described it as their new way to help out streamers grow. At the same time, Facebook Gaming is giving content creators a $5 to $20 bonus for each new subscriber they get until the end of 2021 with a $10,000 cap. The newly added feature is part of Facebook Gaming's $1 billion investment in content creators throughout 2022 and is available in all markets that have the Subscriptions feature.