Epic Games is behind one of the biggest games in the world right now and it's just gotten involved with one of the most famous athletes ever.
According to The Hollywood Reporter, Lebron James' company with Maverick Carter, SpringHill, just secured a new round of funding. As a result, the company now has a valuation of $725 million. RedBird Capital led the current investment round. Meanwhile, Epic Games chipped in an undisclosed dollar amount alongside Nike and the Fenway Sports Group. However, the most interesting part here is Epic's investment, with SpringHill saying it will use the money to "bring unique content to the metaverse."
Are we going to see more of Lebron James in Fortnite?
Earlier this year, Epic had already partnered with Lebron James. Epic brought in Lebron's likeness to the game in the form of playable character skin. This was part of SpringHill's marketing efforts for the James-led Space Jam sequel, Space Jam: A New Legacy. Although A New Legacy was critically panned, it still made more than $170 million at the global box office, which is slightly higher than its $150 million budget.