Electronic Arts' licensing deal with FIFA has gone on so long that the two have become effectively synonymous with each other. At least, that's as far as soccer sports sims go. It also doesn't help that the FIFA games are the best-selling sports video game franchise in the world with more than 325 million units sold over nearly three decades. But, it appears that the current CEO of Electronic Arts is open to exploring other avenues.

Back in October, EA announced that it's not ruling out a name-change of the popular soccer franchise following a financially-driven dispute. FIFA countered not long after and we haven't heard much from both companies since.

Now, after months of silence, a series of leaked comments from an EA meeting last November, as reported by Tom Henderson for VGC, suggests that Andrew Wilson doesn't think so highly of EA and FIFA's partnership anymore. In particular, Wilson points out that the biggest benefit of the licensing deal to EA is "four letters on the front of the box."