E3, the Electronics Entertainment Expo, once the crown jewel of the gaming industry's annual calendar, now finds itself at a crossroads. With its 2024 iteration in doubt, the event's future hangs in the balance, and the gaming community is left wondering: Is this the end of an era?
E3's traditional home, the Los Angeles Convention Center, will not host the event in 2024, as confirmed by the Entertainment Software Association (ESA). This revelation has left many wondering if the event will take place at all.
While the ESA has not officially pulled the plug on E3 2024, the absence of a confirmed venue has raised eyebrows. The organization, however, remains optimistic about a "complete reinvention" of E3 by 2025, as reported by GamesIndustry.biz.
To make matters worse, the partnership between the ESA and ReedPop, known for organizing events like PAX and EGX, was seen as a beacon of hope for E3's revival. Yet, this collaboration, which began with high hopes, ended in a "mutual decision" to part ways, an outcome that has further fueled doubts about the popular gaming event.
