A world once dominated by toys and board games is about to experience a massive explosion of color - both literally and figuratively.

In a surprising yet innovative move, the company that has infused color into the lives of countless children and artists is stepping into the limelight of the entertainment industry. Crayola, famous for its vast range of coloring tools, is diving into the vast ocean of movies and TV shows, and they're not starting small.

Inspired by giants like Mattel, with its recent success with the live-action Barbie film, Crayola aims to establish a mark with a cinematic universe. Not just any universe, though, but one bursting with imagination, creativity, and a rainbow of emotions. Enter Crayola Studios.

In a statement evoking a feeling of nostalgia combined with exhilaration, Victoria Lozano, Crayola's EVP of Marketing's remark emphasized the company's commitment to nurturing future generations with content that fosters lifelong creative mindsets, saying: As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us.

Our unique perspective offers an exciting opportunity for the industry as it searches for standout new and trusted content that has creativity at its heart. The announcement, as per Deadline, has spread like wildfire and heralds the union of Crayola with MIMO Studios, led by an iconic figure in the industry, the former Nickelodeon chief, Cyma Zarghami.