Since launching on August 23, Concord has struggled to attract players, drawing comparisons with some of the worst-received games to come out in recent years like Redfall and The Lord of the Rings: Gollum with its shockingly low concurrent player numbers on Steam and minimal engagement on PlayStation 5. However, even when you compare it to its contemporaries, Concord stands out as a unique case—it isn't a bad game, it's a good game that just feels it doesn't know who it wants to sell itself to and why.

Perhaps the most critical issue facing Concord is its lack of differentiation in one of gaming's most oversaturated genres. When development on the game began, Sony was capitalizing on the then-popular trend of multiplayer shooters started in 2016 by by Overwatch. In the years since, the market has become flooded with similar titles, many of which have established strong player bases and brand recognition.

You also have to wonder what Sony thought releasing Concord in between Black Myth: Wukong and Star Wars Outlaws with minimal marketing. The game quickly found itself overshadowed by the hype and marketing surrounding its competitors, including the surprise release of Deadlock, further hampering its ability to capture attention and build any sort of meaningful momentum. To make matters worse, Concord's premium price tag of $30 has made it difficult for the game to attract players willing to take a chance on a new IP.