Cobra Kai has been one of Netflix's biggest shows after the streaming platform acquired it from YouTube Red years ago. As the spin-off to the seminal 1980s film franchise, The Karate Kid, Cobra Kai needs no introduction. This probably explains why Netflix doesn't market it as heavily as other shows - because it's no longer necessary. This might also be why the series is going all-in on its merchandising with an expansive lineup of goods based on the show.
There's now a gift for every Cobra Kai fan out there
The merchandise lineup is so diverse that it even extends to beverages. Sony and HERO Beverage Co. are working together to launch a specialty coffee brand featuring HERO (Help Everyone Remain Operational) and Cobra Kai. The aforementioned brand isn't available yet, but it's expected to arrive before the launch of Season 4.
The word "impressive" doesn't even begin to describe Cobra Kai's latest merchandise lineup. We're not just talking about shirts and hoodies here. There's everything from Halloween costumes (even though the holiday is far away) to comic books, Funko Pop figures, home goods, and pretty much anything else that comes to your mind.