After working with mostly Disney properties like Star Wars and Marvel, Epic Games and Fortnite just crossed over to the other side. Epic is now collaborating with Sony Pictures Entertainment to bring Cobra Kai-inspired outfits to Fortnite.
Cobra Kai sets are now available in the Fortnite Item Shop
Fortnite is synonymous with crossovers at this point; it's Epic's way to draw in players (and also to milk their money). At the same time, companies know just how big Fortnite is, so they're using the battle royale as a platform to advertise their products. In this particular case, Netflix is using Fortnite to drum up hype for Cobra Kai's fourth season, which dropped on December 31st.
Fortnite confirmed the collaboration on Twitter, describing the new cosmetic items as an opportunity for players to "rep" their favorite dojos in Cobra Kai.