In a remarkable display of irony, Dan Clancy, the CEO of Twitch recently disclosed that his application for the platform's Partner Program was turned down. The news, which Clancy shared on X, serves as a stark reminder of the challenges a lot of streamers face when striving for the coveted Twitch Partnership status.
The Twitch Partner Program is specifically for dedicated streamers aiming to elevate their streaming journey after they become an Affiliate. Once a part of this elite group, streamers unlock a plethora of exclusive benefits that significantly enhance their platform experience. Chief among them are the lucrative monetization opportunities such as channel subscriptions, Bits, and ad revenue. Additionally, streamers can indulge in channel personalization with unique emotes, badges, and advanced chat options. The partnership also gifts streamers with extended VOD storage, priority support, and a chance to grab special promotional opportunities. However, to earn this status, Twitch demands that streamers meet a specific set of requirements first that demonstrate their unwavering commitment to fostering a positive, interactive, and engaging streaming community, all while adhering strictly to Twitch's community guidelines.
Nevertheless, achieving this status, as Clancy will tell you, after his own Partner Program rejected him. His revelation is no mere PR stunt - it comes with receipt in the form of a screenshot of the rejection message. The provided reasons underscored the requirement for channels to hold an average of approximately 75 viewers for every stream, after excluding numbers arising from hosts, raids, front page features, or embeds.