In a world inundated with movie premieres and blockbuster releases, there's one title that managed to grab the collective imagination of the world - Barbie, helmed by the inimitable Greta Gerwig.
Painted in hues of hot-pink existential comedy, the Margot Robbie-starring film has rolled out a tide of success, breaking box office records and imprinting itself as a tour-de-force in the annals of cinematic history. And now, you won't have to leave your Mojo Dojo Casa House to revel in Barbie's world - it's slated for release on Warner Bros. Discovery's streaming platform, Max, this fall.
Warner Bros. Discovery CEO, David Zaslav, set tongues wagging during the company's second-quarter earnings call when he announced the film's forthcoming digital debut. "Barbie is really important for us," Zaslav said, explaining the company's commitment to a traditional theatrical window for the film before its appearance on the streaming service - firmly believing in the adage, 'if it ain't broke, don't fix it', adhering to the conventional progression of a motion picture window to PVOD, and finally, streaming.
The success of the film has been nothing short of a whirlwind. It racked up a staggering $162 million domestically in its opening weekend alone, cementing Gerwig's place in history as the director of the most successful opening weekend for a woman director. Fast forward to the film's 14th day in theaters, and the Barbie juggernaut had already surpassed the $400 million mark in domestic box office sales, racing past recent blockbusters like "Top Gun: Maverick" and "Super Mario Bros Movie.
