If you ask older gamers, the golden era of the Xbox was between 2005 and around 2013. The Xbox 360 console, which had capitalized on the "upstart" success of the original Xbox, coupled with Sony fumbling the launch of the PlayStation 3, gave Microsoft a chance to position its gaming arm as the top dog of the gaming industry for several years. But, according to Phil Spencer, Xbox is posting much higher revenue these days than ever.
The iconic head of Xbox told press at a private presentation that the gaming revenue for Xbox is now double of what it was during the Xbox 360 era. Given the hefty impact of the 360 on the gaming industry, it's a testament to the success of the brand's current strategy, which includes the Xbox Series S and X as well as the Game Pass. Moreover, the company is poised to hit a staggering $1 billion in PC gaming revenue this year, which further demonstrates that the company's strategic shift is working.
This statement isn't without its critics. Some argue that while the revenue figure is impressive, they don't necessarily signify a profitable scenario. They cite the rise of microtransactions and the introduction of the Game Pass subscription service as revenue boosters that don't necessarily correlate with higher profits. Despite these arguments, Spencer maintains that Xbox is ahead in the game, with the number of Xbox players greater than ever.
