Meta’s latest venture is a collaboration between pop culture and artificial intelligence.
As revealed by Mark Zuckerberg himself, Meta will roll out a total of 28 chatbots on both Facebook and Instagram, with the OG rapper himself, Snoop Dogg, lending his voice to the so-called “Dungeon Master”, an AI that specializes in all things video games.
As part of Meta’s presentation at the Connect developer conference in California last week, Zuckerberg revealed that its take on AI is “a bit more fun” by generating a selection of familiar faces that does more than just “answering queries” as the company has “partnered with a bunch of pretty awesome people” for the sake of entertainment.
But, unlike what most people were expecting, Meta hasn’t patterned the bots on their celebrity likeliness. Instead, all it has done is to merely add faces to represent each of the new AI bots, like how the tennis star, Naomi Osaka, is an anime superfan, or Mr. Beast, is an AI “big brother here for the jokes, the banter, and not the feels.” In addition, Paris Hilton is voicing the mystery-solving detective, Amber, while Dwayne Wade, the NBA Hall of Famer best known for his tenure with the Miami Heat, voices Victor, an exercise coach.
Meta’s take on AI chatbots is putting faces on them, which, kudos to them, is definitely something.
According to The Verge, Meta AI uses a “custom-made” Llama 2 language model without access to information in real-time “yet”.
In any case, each bot’s purpose for now is to answer questions or give suggestions, depending on context. For example, if you’d like to talk sports, all you need to do is to give Bru, Tom Brady’s AI avatar, a holler.
We doubt having AI Snoop Dogg conjure up a narrative for a D&D campaign for you will make it more immersive (we mean no offense to the Death Row Records owner, but it’d be hard to take such a campaign seriously on a whim), but that didn’t stop Zuckerberg from trying.
Finally, hidden beneath all the commotion about Meta’s new AI chatbots is the company’s AI studio, which businesses can use to create AI applications and chatbots. Meta explains that this allows businesses to “create AIs that reflect their brand’s values and improve customer service experiences,” while also letting amateur and professional coders tinker with their own applications.
Ultimately, this crossover isn’t one that we expected to see happening anytime soon.
Speaking of unexpected crossovers, hands up if you ever thought you’d see Master Chief hit Rainbow Six Siege? What about Inarius and Lilith being in Call of Duty? It’s definitely crossover-crazed world we’re all living in and we’re not quite sure if it’s all for the better or not.
