McFarlane Toys’ new collection to feature new Diablo characters

The two titans in their respective domains have joined forces to create a collection of action figures based on Blizzard's iconic franchises.


Diablo 4 has a ton of bosses that would sell well if sold as an action figure.

McFarlane Toys and Blizzard Entertainment have signed a new deal to create action figures for Diablo, World of Warcraft, and the upcoming Warcraft Arclight Rumble. This thrilling announcement has left fans eagerly anticipating the fall launch of the initial product line.

Renowned for their detailed action figures and collectibles, McFarlane Toys are synonymous with unique craftsmanship and exceptional artistic flair, making them the perfect partner for Blizzard’s visually stunning game universes.

Over the last year, Blizzard Entertainment has been on a roll. From a standout World of Warcraft expansion that came out just last fall to the successful release of Diablo 4 earlier this month, Blizzard has proven that they are firing on all cylinders. This partnership with McFarlane Toys will allow Blizzard to further extend their universes into the tangible realm, providing fans with another avenue to engage with the iconic characters from their beloved franchises.

We’re curious to find out what fans will think if Blizzard ties up real-life action figures with in-game cosmetics of Diablo 4.

As a company born from the creative genius of comic book legend Todd McFarlane, the artist behind Spider-Man’s Venom and creator of Spawn, McFarlane Toys boasts an impressive portfolio that spans various genres and media. As such, their collaboration with Blizzard appears to be an inspired pairing, with McFarlane’s dark and detailed art style set to breathe life into the lore-rich worlds of Diablo and World of Warcraft.

The initial focus of this new venture is Diablo, with a line of collectible figures set for a fall release. While it didn’t include any teasers of the upcoming figures, the thought of McFarlane’s artistry meeting the world of Diablo is exciting. No details have been shared about the subsequent World of Warcraft line, but fans can likely expect them towards the end of the year or in early 2024.

Resembling games like Clash Royale, Arclight Rumble features both PvE and PvP gameplay options, further distinguishing it within its genre. The inclusion of several World of Warcraft heroes also promises to make this game stand out. The potential range of characters that McFarlane Toys could create from this new universe adds another layer of intrigue to this partnership.

Diablo 4 is one of the front runners for the GOTY award later this year.

The news of this collaboration arrives at an opportune time for Diablo fans. Diablo 4 is currently the talk of the town after a recent marketing stint involving a conveniently-placed billboard in the heart of New York City went viral and another that involves Megan Fox.

The licensing deal between McFarlane Toys and Blizzard Entertainment presents a thrilling prospect for gamers and action figure enthusiasts alike.

Whether a fan of Blizzard’s sprawling game universes or a collector of McFarlane’s meticulously detailed figures, this new line of products has something for everyone. Priced generally between $20-40 per figure, the collectibles will be an affordable way for fans to bring home a piece of their favorite game universes.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio