Kick signs Amouranth to a new deal shortly after stealing xQc

There's obviously growing concern among Twitch's ranks now that two colossal staples of the platform have left for presumably greener pastures.

As Twitch rolls out policies to restrict cross-streaming between platforms, the question remains whether these big-name signings are a harbinger of a larger trend. An exodus seems imminent, as more and more streamers are leaving Twitch to "try out" Kick, lured by the platform's impressive revenue share and the promise of better terms for creators.

However, not everything is sunshine and roses for Kick. Ed Craven, Kick's co-founder and the co-founder of the crypto gambling site Stake.com, openly admits that Kick operates at a loss. Some theorists believe that this entire operation is a marketing ploy, a scheme to herd viewers into gambling. Kick's meteoric rise and promising deals, they argue, are all part of an elaborate strategy funded by "gambling money". These concerns raise questions about the platform's long-term viability.

Despite these uncertainties, Kick's rapid growth seems unstoppable in the short term. The recent departure of Amouranth and xQc raises questions about Twitch's future and its ability to retain its top talent.

As it stands, Twitch may have to implement significant changes to prevent a mass exodus of streamers to Kick or pay for Kick to go belly up before it runs out of talent.

Whether Twitch will respond in time to salvage its reputation and user base remains to be seen.