If you've ever wondered what happens when two parties break up following a lucrative and long-term relationship, all you need to do is to look at what FIFA is doing right now.
After Electronic Arts finally had enough with FIFA's wild demands and walked away from a three-decade-old franchise that they built together, FIFA is busy trying to pretend it's all good - when it's not.
FIFA is going through a rough patch right now as tries to prove that it can live without EA by launching a "range of new web 3.0 games ahead of FIFA World Cup Qatar 2022," which is as tone-deaf of a statement as any can make in the video game industry.
First up is a Roblox tie-in, followed by AI League: FIFA World Cup Qatar 2022 Edition, which FIFA describes as a "4-on-4 casual football game, played between AI-controlled characters, with player input at fun and tactical moments." The third one is FIFA World Cup Qatar 2022 in the Upland Metaverse, which lets its players "buy and sell virtual properties." Finally, the fourth and fifth ones are Matchday Challenge: FIFA World Cup Qatar 2022 Edition and FIFA World Cup Qatar 2022 on Phygtl, respectively.
If we're being honest, FIFA's announcement all feels like a prank that it's trying to sell as an actual thing. The sad part is that FIFA genuinely believes that the gaming industry will line up to support the endeavors.