Well, well, well... if it isn't what we've all suspected for years! The credibility of Rotten Tomatoes has been in the gutter for quite a while, but there was no concrete evidence to support the skepticism surrounding the contentious aggregator platform - until now.
A recent Vulture report has uncovered a plot that alleges the platform has been complicit in manipulating reviews. Central to the controversy is the 2018 Daisy Ridley starrer, Ophelia. Initial reviews for the film were less than stellar, with a disappointing 46% rating on Rotten Tomatoes based on 13 critic reviews.
However, a shocking revelation came to light when it was alleged that a PR firm, Bunker 15, had orchestrated a scheme to artificially boost the film's ratings. The firm reportedly paid lower-level critics on Rotten Tomatoes $50 for each positive review.
This strategy wasn't just about improving the film's image; it was a calculated move to make the film more attractive to potential distributors. Unsurprisingly, this strategy seemed to work. Ophelia saw its rating jump to 62%, earning the much-desired "fresh" score. Subsequently, IFC Films announced its acquisition of the film for distribution in the United States.
Bunker 15's founder, Daniel Harlow, has since refuted these allegations, stating: We have thousands of writers in our distribution list. A small handful have set up a specific system where filmmakers can sponsor or pay to have them review a film. The revelations have sparked a wave of reactions, ranging from disbelief to disappointment. While Rotten Tomatoes has asserted its commitment to the integrity of its scores and its intolerance towards manipulation, the incident underscores the ease with which such platforms can be exploited, especially when financial incentives are at play.
