For years, MMO fans have debated about the merits of subscription-based versus free-to-play models. In recent years, some of the most profitable online games have shifted their business models, turning away from initial purchases and subscriptions to embrace a free-to-play approach, often accompanied by microtransactions. But, one title that has remained steadfast in its commitment to the subscription model, however, is Square Enix’s Final Fantasy 14.
After surviving an initially botched launch, FF14 has become the golden standard for MMOs, literally stopping sales for some time to prevent players from logging in because of how popular it had become.
With that said, it begs the question, why has FF14 avoided jumping on the free-to-play bandwagon?
Well, the reasons are layered, as recently explained by the game’s director, Naoki Yoshida. Speaking to Eurogamer at the Las Vegas Fan Fest, Yoshida made it clear that Square Enix has “no plans” to make FF14 free-to-play. This announcement comes even as the game expands its free trial, which will soon allow players to venture into the Stormblood expansion and reach up to level 70.
This decision centers on the sheer investment in FF14’s expansion packages. Yoshida emphasized that a “huge amount of time and money” devoted to creating these expansions. He adds that the revenue generated from their sales remains integral for the game’s continual development. Yoshida’s viewpoint aligns with the general consensus that the quality of FF14’s content is due in part to its steady revenue stream, which lets the team focus on creating rather than monetizing. This philosophy has been fruitful; as of 2021, FF14 has become the most profitable game in the Final Fantasy series.
Yoshida and his team are aware of the challenges that switching to a free-to-play model could bring. A common issue in free-to-play games is the convoluted balance of in-game transactions that can potentially disrupt gameplay and pacing. This is in contrast to FF14’s subscription-based revenue, which is stable, smooth, and predictable, paving the way for the kind of development cycle aimed at retaining players rather than nickel-and-diming them. For instance, a free-to-play model could potentially restrict crafting or require real money for additional classes, distorting the game’s well-crafted experience.
For what it’s worth, Final Fantasy 14 already offers an extensive free trial to help newcomers decide if a subscription will work for them. The trial is quite generous, including content up to level 70 and two expansions – Heavensward and soon Stormblood. However, once you start paying for a paid subscription, you can’t return to the free trial, marking a defined division between the game’s trial and paid versions.
Despite the expansiveness of the FF14 trial, certain MMO features are unavailable to curb bot activities, including limits imposed on forming parties, joining free companies, and participating in the game’s zone chats, among others.
Moreover, FF14 has a more humane approach to grinding compared to other MMOs. This casual playstyle lets a player achieve the level cap in a few months of laid-back play. In contrast, most free-to-play MMOs require you to devote countless hours over months to get to the first level cap.
Perhaps what really stands out is the evolution of the development team’s relationship with fans. Since the game’s turnaround with A Realm Reborn, which marked a watershed moment in gaming history, the FF14 team has maintained an open line with its players. The team’s philosophy appears to be rooted in long-term sustainability rather than quick profits, a stand it maintains even as the game receives its 7.0 update, Dawntrail, featuring the first graphics update in 10 years, and heads over to the Xbox platform.
So, as Naoki Yoshida gazes upon the horizon, contemplating new grand stories, jobs, and settings for future adventures, he seems content to let the subscription model continue to fuel the world of Eorzea. In an age where free-to-play titles often make headlines, Final Fantasy 14 proves that sometimes the old ways, like its intricate and expansive worlds, are worth preserving.
Speaking of Yoshi-P, on top of FF14, he has his hands full on the development of the PC port of Final Fantasy 16 as well as two more DLC expansions.
